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EuroMouse Project - Negotiating Across Cultures

This negotiation opposed the Mouse company (An American Multinational Company) and the mayors of 4 towns : Bailly, Coupvray, Magny and Chessy.
The Mouse company and the French government signed the Master Agreement to allow Mouse to build Euromouse : a huge amusement park in Marne-La-Vallée. But due to very bad relationships between Mouse and 4 towns involved into the project a negotiation was organized to find solutions and settle the disagreements between the two sides.



In this role-play, I played the role of the government official in the Ministry of International Trade. I was very proud of the Master Agreement, this project will increase the influence of the country through the world. The press has been a problem so I am looking for good press releases.



Definitely, I felt much more comfortable in this role-play than all the others. I applied more active and effective listening. Moreover, I learned to be less aggresive and more accomodating. During the negotiation I kept in mind that my Government official's position was a great opportunity. Indeed, the plurality of my interests made close to both sides of the negotiation. I've learned from the past and I did everything I could to make the communication inside of the group efficient and productive. Thanks to this class, I manage the biggest part of my strengths and I am aware of my weaknesses.



I prepared my negotiation and my arguments classifying them by type.
During the first part, I worked with the Mouse's representatives. We had to find a « common line » to follow before the second part of the negotiation.

We defined the following agenda :
1.       Press (confidential info): if the opinion is good, it will be an attractive park. It will be a win-win situation. Spirit of corporation. We can use the newspaper, the internet. If the towns agree to do good press, there will be a discount for the resident to access the park and there will be open days for kids and schools. It could be a kind of partnership.
2.       Payroll tax: mouse is ready to pay a payroll tax between 0.5 and 2%.
3.       Farmers are against American imperialism. So Mouse can offer free pass for kids and show them the success of the Florida park and how it is great. Moreover, it will be good for the economy.
4.       Civil servants: the government will give subsidies every year and provide more workers for the administrative tasks.



During the negotiation the mayors were very offensive and did not hesitate to treat me several times as a "traitor". They put forward a lot the argument of the nationalism, their will of a national priority and their fear of the American imperialism. I again found myself in a central position, where several mayors took me to task However, I better managed to calm the situation than during the negotiation of "Chestnut Drive"



At the end of the negotiation, we came to this agreement :
- Community planners and extra administrative assistants employed by the government and assigned to the 4 towns
- A consultant from EuroMouse will visit the towns to make a mediation
- Construction of roads built by the French State with the money from lands
- Good publicity and good press releases about the EuroMouse Project, the role played by the French Ministry from the towns
- Annual payment during the construction : 2 million euros
- After the launch : 2 % of annual payment
- Stopping the farmer blocus (mayors commitment)

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